There are many benefits to working in the cloud for software companies. Working in the cloud means it can be easier to deploy code and scale up your resources to meet current needs. Those are great advantages. But gaining those advantages comes with a cost—specifically, cost. Buying that flexibility and ease of use raises recurring costs in ways that impact your bottom line every month. For many businesses, that trade-off makes sense. That's especially true if you're eligible for something like 

, where the additional cost doesn't hit your bottom line at all, and you benefit by not hiring more engineers to support that infrastructure. 

, those same benefits aren't present. As a proxy provider, Proxyrack moves an enormous amount of traffic across the globe. The demands of providing proxies to the world also means needing to provide a quick response to ad hoc demands for that data. That also means powerful servers with high-bandwidth networks feeding ad hoc demands from customers for data all around the world. 

In this post, we're going to slice up cost estimates from the AWS cost calculator to do the math on how Proxyrack is saving a million dollars a month over serving the same traffic if they were to route it through AWS. 

Currently, Proxyrack colocates 112 servers. They're not homogenous, but the median server is something very close to a 

 server. Most of these servers provide 56 threads to the operating system. RAM totals aren't a key consideration for the way that these servers work. Proxyrack also pays for 100 Gbit synchronous network connectivity that is dedicated entirely to their use. Their p95 usage level is about 67 Gbits/second, which means that their network usage still has room to grow before they need to consider expanding that capacity. They serve approximately 700,000 connections every 10 seconds. In short, they move a lot of data very efficiently at a very high volume all around the world. 

What does Proxyrack pay for that connectivity? About 

. That's all inclusive: it covers the colocation space, the electricity usage, and the network bandwidth. The hardware is leased, so there's no need to factor in things like the depreciation of value with that hardware. The end result is that even though they're working on bare metal servers, Proxyrack gets a very predictable, sustainable cost for their hardware without breaking the bank. 

We'll start with the biggest piece of the pie straightaway. As a proxy provider, Proxyrack moves a mammoth amount of internet traffic. Most months, it's about 33 petabytes. Go back and read that number again. Really think about what that means. Most web applications move a tiny fraction of that amount. Fortunately for our AWS cost calculation, that data moves in both directions, but AWS only charges us for outbound traffic. Exactly how that data slices up can be difficult to calculate, but we can pretty fairly assume that about half of that data is outbound. 

That still leaves us with 16,500 gigabytes of outbound traffic to price. As you might expect, that's a pretty hefty bill from AWS. Let's price that out using the 

That's a pretty hefty price tag. Instantly, we can see that the cost of adopting AWS is more than 25x the cost of self-hosting. Given the very high price involved here, it's likely that Proxyrack could negotiate a lower price tag for this amount of throughput, but that doesn't necessarily matter. Proxyrack's primary growth engine involves people using their proxies to make internet connections. So, even at a lower price, the networking costs for AWS would likely eliminate any profit margin. 

*Note: since writing this article monthly traffic has increased and total bandwidth as you can see is 37 Petabytes

Obviously, AWS networking costs are monumental for a company like Proxyrack. Their whole business is tunneling loads of network data, so that's to be expected. But the story isn't much better when it comes to actual hardware. As we mentioned, the hardware that Proxyrack uses isn't homogenous. So, we had to do a little guesstimation to find the right hardware to price out in the AWS cost calculator. In the end, this is what felt like the best approximation: 

That approaches the same number of operating system threads and provides enough RAM and network throughput to allow each server to operate as it does in the Proxyrack environment. What does the price tag for that hardware come to? 

. Once again, we're more than 4x the cost that Proxyrack is paying monthly, just for the hardware necessary to run the business. Savvy readers will notice that this is using static hardware, and that's a fair criticism. In this case, we priced out the direct comparison. If we were to assume that Proxyrack were to only use about 80% of that elastic computing power per month, we might be able to save a few tens of thousands of dollars off the bottom line. But Proxyrack's use case is not conducive to elastic computing: they serve very high throughput numbers pretty much around the clock, meaning that there's rarely time to scale servers down. 

Data Storage, Load Balancing, Data Access

These are "smaller" line items that are included in the AWS cost that Proxyrack currently doesn't pay anything to use. But each of them is by itself a substantial cost compared to their current monthly costs. 

As you can see, added up, these don't touch the CPU or networking costs. But data storage alone is more than enough to double the current fixed cost. And load balancing requests across 112 instances is enough to equal half of what Proxyrack pays for their entire colocation budget today. 

We threw quite a few numbers at you in this post, but it's pretty easy to add them up. When we total a basic set of costs from AWS, we come out to 

 per month to replicate Proxyrack's functionality on AWS. The end result is that Proxyrack reasonably saves 7 digits of cost every month by keeping their head out of the cloud. While it's true that there are ways to optimize those costs somewhat, it's simply not possible to get Proxyrack's margin on a cloud provider anywhere near what they currently enjoy. 

Very often, young companies approach their software by assuming that the flexibility they get out of the cloud will allow them to scale their company without thinking about it. They throw piles of cloud resources at problems and assume that they'll figure out a better way to fix things down the road. For some companies, this works. With other companies, they fail before this ever really becomes a problem. For a third class of company, this is a pretty terrible idea, because by the time that they realize they have a problem, disentangling their infrastructure from the cloud provider is extremely difficult. Nobody wants to stop shipping new features for a year while you rebuild your entire deployment pipeline on bare metal. 

It's wise to spend some time early in your company's life thinking about whether the cloud makes sense for your business. It doesn't for Proxyrack. Does it make sense for you? 

 is a software developer and development manager who's done everything from IT security in pharmaceuticals to writing intelligence software for the US government to building international development teams for non-profits. He loves to talk about the things he's learned along the way, and he enjoys listening to and learning from others as well.

Saving $1 Million per Month for Proxyrack by Avoiding the Cloud

Just about everything is online these days. Shopping, banking, communication, tiresome life admin, you name it. But, even though the Internet is more convenient and open than ever, it’s still not access-all-areas. 

Millions of people put their privacy at risk daily by corresponding over the internet: long gone are the days of popping your used letters in the paper shredder and thinking no more of them.

It pays to keep your internet activity encrypted; one of the most common ways to do this is by using a 

Stick with us to find out more about VPN pros and cons, how they work and even some potential alternatives.

For those who can't quite grasp what a VPN is, let us talk you through it.

A VPN, short for virtual private network, is a tool used to create a secure connection between a device, like a phone, and a network.

VPNs allow information to travel from these two places through a tunnel of protection, encrypting the information and making for a more secure experience online.

The simplest way of explaining how VPNs work is by taking it back to basics.

Picture this: if you're sending a letter to a friend, what is the best way to ensure that the information within that letter is safe and doesn't get read by someone else? 

Well, you'd use a lock, perhaps with a code.

Using a VPN is like putting your information in a sealed, locked envelope, safe from criminals. For all of the tech lovers amongst us, here’s a brief overview of the moving parts and how they work.

So, when you use a VPN, you're essentially wrapping your internet activities in a protective layer, making it much harder for others to snoop on what you're doing. It's like having a secure, private tunnel for your online travels.

So, what are the benefits of this private tunnel? Things on the Internet have a habit of feeling a little abstract for people, so it helps us outline some of the key benefits when it comes to using a VPN.

One of the main attractions of a VPN is the security and privacy it gives people when they are surfing online. Using a VPN has huge benefits when protecting against fraudulent activity, scams or any other types of surveillance.

Businesses often use the help of a VPN provider to allow their employees to work for them safely. The VPN helps employees establish a secure, protected connection to their employer's network. This is especially effective when employees work remotely and ensures all data exchanged across the network is protected.

In some cases, material can be blocked from being accessed in certain countries. This can be due to country laws or licensing laws for the company that owns the site.

This is common with streaming services like Netflix, Amazon Prime, and any site that streams live sports.

Whatever your search history may be, you probably don't want people to be getting ahold of it. With the use of a VPN, users can search the internet completely free of surveillance from unwanted eyes. This can also help people avoid annoying targeted ads.

If you're sending files to someone else across the net, you're going to want them to be safe, in the same way you wouldn't like someone going through your post!

A VPN stops unwanted cyber hands from getting into your files, meaning you can share whatever you want freely.

Such is life: with every good thing comes a few minor drawbacks. Although VPNs are a fantastic tool if used effectively, there are some reasons why people wouldn’t like to use them, too.

In some cases, using a VPN can hinder connection speeds by around 50%. This is fairly unavoidable, as the data has to move further through a remote server infrastructure, causing delays.

If you were happy with your VPN, you might consider changing your internet service provider for better results.

Although there are free VPNs, many of the top VPN providers will charge a fee for their services. The average cost for these services can be anywhere from $5 to $100 per month, and some people may consider the benefits of using one not worth the cost.

This may seem a little paradoxical, as most people will use VPNs to feel freer on the internet. Some companies have put restrictions on their site to stop people with VPNs having access.

For some people, employing a VPN service might be a little too technical. Although many VPN providers offer a very simple service, some users would rather not go through the extra effort to protect their data.

With great power comes great responsibility; everybody knows that!

Unfortunately, people can use VPNs to facilitate illegal activity. This isn't good for anyone, as it tarnishes the reputation of VPNs and could ultimately lead to them being criminalised.

There is a wide array of ways people can use a VPN to their advantage. In the modern day, it's becoming more common for people to incorporate them into their daily internet usage. Here are some of the most likely ways VPNs are used today.

Whatever your interest in using a VPN is, it makes sense to use a reliable VPN service. Take a look at some of our 

When it comes to using a VPN, it helps to invest in one that is of a high standard, especially in an environment where data protection is a concern.

We don’t like to brag, but we offer some pretty great VPN and proxy services. Why not read a little more 

What are the alternatives to using a VPN?

Some of the cons may act as a deterrent for people looking to use a VPN. Luckily, some alternative solutions can provide similar results.

That’s a wrap! Whether it's a proxy, VPN or firewall you’re looking for, it always pays to stay protected. If you’re interested in cyber security and learning more about the World Wide Web, check out our 

If you're looking to utilize the benefits of a VPN, you're going to need access to premium VPN services.

Whatever your use for VPN servers, whether streaming, data protection or remote working, we've got some great offerings available here 

Unsure about how VPNs can help you? You can try out all of our proxy and VPN products with a FREE 

Though it depends on the country, VPNs are largely legal across the world, including places like the UK, America and Japan.

If you're unsure about the legality of using VPN connections, check the laws for the country you reside in.

Yes. Netflix is one of the most common sites that people like to use a VPN for. Using a VPN for Netflix allows people to change their digital location and access content that may not be available in their region for whatever reason.

Unfortunately, a VPN connection can often affect your internet speeds. This is because the process of using a VPN involves data passing through a VPN server in order to protect it, meaning requests take longer. With that being said, a higher quality VPN provider will have lesser effects on your connection speeds.

VPNs: What are the Pros and Cons?

Cyber attacks are becoming more and more commonplace for the internet users of today, with hackers getting more adept at breaking into private networks than ever before.

But, just as the nature of such cyber attacks has grown more sophisticated, so too have the tools available to help prevent them.

One of the most effective ways that businesses and individuals can protect themselves from these threats is by using firewalls.

But what is a firewall? And how do firewalls work in practice?

In this guide, we'll be walking you through everything you'll need to know about firewalls to help you stay safe and keep your network secure online.

What are firewalls, and how do they work?

Firewalls are critical components of any network security system. Using a complex set of predetermined security rules, a firewall controls network traffic coming into and out of a network to control and monitor the flow of data, prevent unauthorized access, and protect users against a whole range of cyber threats.

Essentially, a firewall is a network security device. Much like how a physical firewall prevents the spread of fire throughout a building, keeping people and possessions in different areas safe, digital firewalls act as virtual barriers between you and other users.

Firewalls work by examining data packets traveling between your computer or network and the internet. They operate at the network level, inspecting the source and destination of each packet and determining whether to permit or deny its passage. This decision is based on a set of rules established by administrators to filter traffic. Firewalls can be implemented through hardware, software, or a combination of both, providing a layered defense against various cyber threats by restricting both inbound and outbound connections.

When we get down to the technicalities of firewalls, things get pretty complicated. Luckily, for the vast majority of us who use firewalls on a day-to-day basis without even realising, we don't need to worry so much about these technicalities.

In more practical terms, here are the main functions:

Packet filtering firewalls are a foundational type of firewall that operates at the network layer (Layer 3) of the OSI model. These firewalls examine individual packets of data as they travel between a source and destination and make decisions about whether to allow or block them based on a set of predetermined rules. The primary goal of packet filtering is to control the flow of network traffic based on specific attributes of the data packets.

Firewalls use access control lists (ACLs) or rulesets to determine which network traffic is permitted and which is denied. These rules are established by administrators and can be based on criteria such as IP addresses, port numbers, and the type of protocol being used.

Unlike simple packet filtering firewalls, stateful inspection firewalls (or dynamic packet filtering firewalls) keep track of the state of active connections. This allows the firewall to make more intelligent decisions by considering the context of the traffic rather than evaluating individual packets in isolation.

 or intermediaries, forwarding requests on behalf of users to the Internet. This can help conceal the user's IP address and protect against certain types of attacks. Network Address Translation (NAT) is also used to map multiple private IP addresses to a single public IP address, enhancing security by hiding internal network structures.

Firewalls often include VPN capabilities to establish secure, encrypted connections between remote users or branch offices and the main network. This ensures the confidentiality and integrity of data transmitted over the Internet.

Next-generation firewalls (NGFWs) go beyond traditional packet filtering and provide more granular control over applications. They can inspect and control traffic at the application layer, identifying specific applications and allowing administrators to define policies based on application usage.

Beyond the obvious security benefits that come from browsing using a firewall, there are other reasons by individuals and businesses should have a firewall installed.

What different types of firewalls are available?

Proxy firewalls act as intermediaries between users and the internet. They intercept requests from users, forwarding them on behalf of the user's IP address and returning the results to maintain anonymity. Proxy firewalls add an additional layer of network security by masking the user's IP address and filtering out potentially harmful content. If you want to browse the web or access information that's restricted in your region, a proxy firewall could be the solution you need.

Virtual firewalls operate within virtualized environments, providing security for virtual machines and applications. They are essential for securing cloud-based infrastructure and virtual networks, ensuring that the same security measures are applied to virtualized environments as traditional ones.

Software firewalls are a type of firewall that operates as a software application on a computer or device, providing a protective barrier between the device and the internet or local network. Unlike hardware firewalls, which are implemented on dedicated hardware devices like routers or appliances, software firewalls are installed directly on the operating system of the device they are intended to protect.

Unified threat management (UTM) firewalls

UTM firewalls combine multiple security features into a single, integrated solution. These features may include antivirus, anti-spyware, intrusion detection and prevention, content filtering, and VPN support. UTM simplifies security management for businesses, offering comprehensive protection through a unified platform.

Network address translation (NAT) firewalls

Network address translation or 'NAT' firewalls operate by assigning private IP addresses to devices within a local network, allowing them to share a single public IP address when accessing the internet. This enhances security by obscuring internal network structures and provides a level of anonymity for devices within the network.

NGFWs integrate traditional firewall capabilities with advanced features such as intrusion prevention, application awareness, and deep packet inspection. This advanced technology allows for more granular control over applications and better protection for network traffic against sophisticated cyber threats.

Whether you choose a software firewall, a packet filtering firewall, or choose to rely on network firewalls, having the appropriate firewall security in place is essential for ensuring overall cybersecurity. By acting as a barrier between trusted and untrusted networks, firewalls help prevent unauthorized access, secure sensitive data, and protect against a wide range of cyber threats, contributing to the overall safety and integrity of computer systems and networks.

Without adequate firewall security, a whole host of issues can arise. These include:

There is no one-size-fits-all answer to the question of the "best" type of firewall, as the most suitable firewall depends on the specific requirements, use cases, and preferences of the organization or individual. Different types of firewalls have distinct features, advantages, and limitations. Let's look at the strengths and use cases of some of the most common types of firewalls to help you make an informed decision about which type of firewall might be best for your business or individual browsing needs.

Unified Threat Management Firewalls (UTM)

Network Address Translation (NAT) Firewalls

The choice of the "best" firewall depends on factors such as the organization's size, infrastructure, security requirements, budget constraints, and the specific threats it faces. In many cases, a combination of firewall types may be implemented to create a layered defense strategy.

Regular updates, monitoring, and adherence to security best practices are critical, regardless of the chosen firewall type. It's recommended to consult with cybersecurity experts or professionals to determine the most appropriate firewall solution for a specific environment.

Is a firewall the same as antivirus software?

Firewalls and antivirus software serve distinct but complementary roles in the realm of cybersecurity. They address different aspects of protecting computer systems and networks, and often, a comprehensive security strategy involves the use of both firewalls and antivirus software. Firewalls primarily focus on controlling and monitoring network traffic. They act as a barrier between a trusted internal network and untrusted external networks (such as the Internet). Antivirus software is designed to detect, prevent, and remove malicious software, commonly known as malware. It focuses on protecting the integrity of the files and programs on a computer.

Yes, you can get free firewalls, but these will likely provide less protection than paid-for services. When choosing a free firewall, consider your specific needs, the features offered by the firewall, and its compatibility with your operating system. It's important to keep the firewall updated to ensure that it can effectively protect your system against new and evolving threats. If you or your business deals with sensitive information, it's best to invest in a high-quality firewall that will be able to keep tight control over incoming and outgoing traffic.

What is a Firewall? The Complete Guide for Users

What Is A Firewall?

The internet can feel a little like the Wild West at times, with users being able to free-roam wherever they like, the availability of just about 

 and the increasing risk of cyber crimes.

There is a lot of risk involved for companies and businesses, and with that in mind, companies put specific measures in place to maintain a little bit of control.

Geo-blocking is one of the few measures that companies often employ.

In this guide, we explore the big wide world of geo-blocking. We’ll look at how geo-blocking works, why it’s used and how you can bypass geo-restrictions to access the content you want.

Geo-blocking is the practice of using special technologies to restrict access to a website or the content on its pages based on a user’s physical location. 

Geo-blocking is typically achieved by analyzing the user's 

 or other location data and then allowing or denying access to content or services. 

Geo-blocking restricts access to online content or services based on the user's location.

It works by identifying a user's IP address and comparing it to a predefined list of allowed or blocked locations. If the user's IP is in a blocked area, they're denied access; if it's in an authorised location, they can access the content. This technology is commonly used to enforce copyright laws, control regional access to content, or comply with local regulations.

Geo-blocking is often employed to comply with regional legal regulations, control distribution and consumption, or abide by specific market requirements.

It can be frustrating for users who encounter restrictions, but it's also a tool for businesses to maintain control of their offerings by managing licensing, pricing, and content availability.

Let’s take a closer look at some of the main reasons why brands and businesses might want to use geo-blocking on their websites.

Websites may use geo-blocking to adhere to different laws and regulations in whatever place they are operating.

Laws vary from country to country, so a website has to be compliant with copyright laws, age restrictions, and censorship requirements wherever it can be accessed.

In some cases, companies may want to control the release and distribution of their products or services in specific markets, staggering releases or pricing in line with demand and competition.

Geo-blocking is often used to honour licensing agreements,  such as instances when there might be a need to grant exclusive rights to distribute content or services in certain regions.

You see this with companies like Netflix, where certain shows are only available to stream in some countries.

Geo-blocking can be employed to enhance security by limiting access to specific geographic areas and to protect user privacy by complying with data protection laws and avoiding 

By restricting access, websites and services can manage their server load, ensuring a smooth and consistent user experience on their site. This is especially relevant for high-priority websites or ones that experience provoked fluctuations in traffic, like clothing websites that do exclusive "drops" and ticketing platforms when the latest Taylor Swift tour goes on sale. 

Geo-blocking allows companies to tweak their content and marketing strategies to suit the cultural norms of specific regions. Minor adjustments like this are likely to help their reputation and business later down the line by appealing to a greater number of potential customers from their very first interaction.

Use cases for bypassing geo-restricted websites

For people struggling to grasp why they may want to bypass geo-blocking, here are some of the most common use cases to consider:

Luckily, for those with the tools and know-how, there are ways to access geo-blocked content.

The two main methods for bypassing geo-restrictions are using either a proxy server or a virtual private network (VPN). Let’s take a look at both of these in a bit more detail.

The first way to get around geo-blocking is to use a

In short, these servers work by giving users a different IP address than the one on their device. This way, users can digitally claim to be elsewhere and bypass geo-restrictions from the location change.

 are a popular choice for geo-spoofing practices, as they are reliable, provide specific locations and are undetectable by websites.

Want to feast your eyes on more information about IP addresses? Check out our full guide on the what, why and how of 

A second option to bypass geo-blocking restrictions is to use a

VPNs work by masking your IP address and changing it on the surface to an IP address in the location of your choice. Once you've chosen a VPN and downloaded it to your device, you must create an account and select the area you wish to appear from within the application.

However, it is worth noting that more is needed in some cases, as some websites and apps also check for GPS locations and DNS leaks, which can still be visible with a VPN.

VPNs can be used for several things, for example, getting

When we get down deep into the legalities of bypassing geo-blocking, things get a bit hazy, as there’s no one-size-fits-all answer.

A lot of it depends on the country you’re in and its laws, the licensing agreements in existence between content providers and broadcasters, and the nature of the content in question.

From a purely technical perspective, if bypassing geo-restrictions means you break copyright rules (e.g. if you’re accessing content that only a specific broadcaster or streaming service has the rights to share in a particular country), this is against the law.

In practice, though, many websites are reluctant to issue penalties because there are many legitimate use cases for accessing content via a proxy or VPN, meaning it’s hard for them to differentiate between users who are in the right and those who are in the wrong.

Legalities aside, a lot of the websites you’ll come across that use geo-blocking will state that bypassing location blocks violates their terms of service. If you break the rules, you do run the risk that a site will ban you from accessing its content in the future, which is why using the most secure proxies and VPNs (aka not the freebies) is essential.

Get more guidance by reading our full guide on 

Bypass geo-blocking with the help of Proxyrack 

If you’re interested in any of the perks of bypassing geo-blocking that we’ve mentioned above, why not try a proxy?

When it comes to proxies, we know our stuff. With a Proxyrack subscription, you can access thousands of IP addresses, meaning you’ll be able to tackle geo-blocking on sites worldwide from one simple interface. 

Unsure about whether proxies are the solution for you? Try all our proxy products with a FREE 

Many different websites are geo-blocked for a range of different reasons, but you’re most likely to come across geo-blocking on streaming services that choose to restrict access to their content due to regional licensing agreements. Examples of streaming providers that use geo-blocking are the likes of 

, Disney+, and live sports channels such as ESPN and Sky Sports. 

Geo-blocking is quite effective in restricting access. Thanks to geo-blocking, many online content and retail companies have managed to gain control of their markets in this fashion to control what users can do, depending on where they are and limiting who has access to what offerings.

There are a couple of ways a person can turn off geo-blocking restrictions in their area, which take little effort to execute.

You can learn more about bypassing geo-blocking by reading up about 

A Smart DNS is a service you can use to access geo-restricted content. This way, it doesn't change your IP and does not encrypt your connection like a VPN does. It is commonly used for streaming, as it offers good speeds for watching video content.

 An Internet Protocol (IP) address is a unique string of numbers that is assigned to each device connected to the internet, whether it’s a computer, laptop, smartphone or tablet.

IP addresses help devices on the internet find and communicate with each other, similar to how a street address helps people find a physical location. 

What is geo-blocking?

With the rise in popularity of fake businesses targeting internet users, specifically on social media platforms, brands need to safeguard their reputations by taking additional precautions to prevent fraudsters from sharing false information with their target audiences.

Whether you’re a business owner or a consumer, counterfeits can seriously impact your online shopping experiences and cause long-lasting impacts on customer relations, which is why online brand protection has become so important.

In this guide, we’ll take a deeper look at what online brand protection is, why businesses need it, the services you can use to protect your brand online, and the potential implications of choosing not to do so.

What are online brand protection services?

Online brand protection solutions are strategies and activities that safeguard a company's brand identity, reputation, and intellectual property online. These services are typically overseen by third-party companies that specialize in protecting brands online and use the following strategies:

This practice involves regularly reviewing trademark databases and applications to identify potential infringements relating to a brand and its logos, associated phrases and packaging.

This involves tracking registered domain names to prevent individuals from registering ones similar to established brands. This is known as 'cybersquatting' and is usually done to sell a domain for an inflated price or set up fake websites and deceive customers.

Due to the ease of setting up new social media accounts, scammers regularly target these platforms. To combat this, those specializing in brand protection will track brand mentions and the use of brand assets to prevent impersonation and misinformation.

One of the main reasons scammers will attempt to impersonate a brand online is to run phishing websites to steal customers' data and login credentials. So, any phishing scams are monitored and taken down once detected.

5. Counterfeit detection (monitoring e-commerce platforms and online marketplaces)

People wanting to sell counterfeit products will usually target online platforms and e-commerce sites, so these must be monitored, and any fake goods sold under the brand's name are identified and removed from sale.

Sometimes, people will post unauthentic reviews to harm a company's reputation. To avoid this, their brand protection strategy often includes checking Google reviews and online channels like TrustPilot to maintain consumer trust.

7. Processing ‘cease and desist’ letters

Legal action will be taken once a case has been built against a person or entity committing trademark infringement or selling counterfeit goods. The aim of this is to end fraudulent activities and compensate brand owners.

Does your business need online brand protection services?

Brand protection services aim to preserve your intellectual property (IP), which is crucial for maintaining your brand's reputation, position, and market competitiveness.

Think about it this way: your team has put blood, sweat and tears into creating whatever digital products and services you offer, so you don’t want any old chump thinking they can steal it from you! 

Beyond protecting your property, brand protection services may be a valuable investment for your business for other reasons, too. Let’s take a closer look at these.

Brand protection services can be beneficial if a significant portion of your business operations, sales, or customer interactions occur online. The risk of encountering online threats, such as brand impersonation and intellectual property infringement, is significantly higher when you operate primarily in a digital space.

If your business has a well-established brand and valuable intellectual property, you must keep them safe. Brand protection solutions help to safeguard your brand's reputation, customer trust, and market position, meaning they can deliver substantial returns on investment.

Operating globally poses challenges like trademark infringements and counterfeiting across different regions, and preserving your brand on such a scale can be challenging. Brand protection services can provide comprehensive monitoring of other locales and provide enforcement strategies tailored to diverse markets.

If your business is in a competitive industry, rivals may try to undermine its reputation or market share through unauthorized activities. Brand protection services can act as a proactive defense mechanism that deters competitors from attempting to steal your intellectual property in an effort to take your customers. 

5. Avoiding intellectual property infringement

If your business relies heavily on its intellectual property, like some technology companies and fashion brands, it's at a higher risk of being stolen or counterfeited. Implementing brand protection strategies can help you identify and stop infringements quickly before they can affect your reputation.

6. Safeguarding consumer trust and reputation

Maintaining consumer trust is vital for all businesses, so brand protection services cover issues like fake reviews and misleading information to preserve the integrity of your business.

Depending on the industry your business operates in, you may have to comply with stringent intellectual property (IP) regulations. Brand protection services can ensure your company adheres to the relevant rules and regulations, helping you avoid fines and reputational damage.

With the threat of cyberattacks all too prevalent, it's vital that you secure online assets, prevent data breaches, and protect against phishing attacks, as these can affect your business and your customer base.

Implementing brand protection services highlights that you are taking a proactive approach to identifying and managing risks before they escalate. This can save your business from potential legal battles, financial losses, and potentially irreparable reputational damage.

Although comprehensive protection may not be necessary for every brand and business, some measures must be implemented to consider and mitigate the risks of digital assets and IP infringements.

How to use proxies to protect your brand online

Not every business will need comprehensive brand protection solutions, so you may implement some measures yourself. Proxies can be a valuable tool for businesses for several reasons, and they can help you avoid brand abuse and attacks in these three ways:

Proxies provide an additional layer of security and anonymity for brand protection services. By routing internet traffic through proxies, you can protect your IP address and other sensitive information from malicious actors, ensuring the confidentiality of any investigations.

By rotating IP addresses through proxies, you can scrape website data anonymously and avoid being blocked by websites. This makes collecting data relating to potential trademark infringements, counterfeit product listings, and unauthorized sellers more straightforward.

3. Access to location-specific and restricted content

Using a proxy, you can trick websites into thinking you're using the internet in another country. This is crucial for monitoring regional-specific websites, online marketplaces, and social media platforms where violations or infringements may occur.

Additionally, proxies enable brand protection services to access websites and platforms that may be restricted in certain regions. This is especially useful if you suspect potential trademark infringements or that counterfeit products are being sold on sites you can't access.

, you can take steps to ensure the safety of your brand and identify IP infringements and other schemes that may affect business.

As well as helping you protect your brand, proxies can help your business perform other vital tasks, including site testing and managing traffic. Discover 

everything you need to know about proxies for businesses

If you're starting as an entrepreneur or business owner, you need to read our 

. Here, we explore why startups should use proxies and offer ten ways to help streamline processes and get ahead of competitors.

Businesses of all sizes should go to some lengths to protect their online brand to ensure their reputation and credibility do not suffer. While online brand protection services may not be necessary or financially viable, you should still implement measures to preserve your brand.